Friday 10 June 2011

Premier League clubs get real with home shopping


English Premier League clubs are spending big on home-grown youngsters in what could be the first indication that they are finally coming to terms with reality.

















With UEFA's financial fair play rules looming and a new quota system in place, Jordan Henderson and Phil Jones are poised to join Liverpool and Manchester United respectively for nearly 40 million pounds.
Although more big-name foreign players are likely to be recruited before next season, early activity in the transfer market indicates a possible change of approach as part of a long-term strategy.
Encouraged by Chris Smalling's assured first-team displays after signing him from Fulham last year at 20, United have targeted 19-year-old Jones, Atletico Madrid goalkeeper David de Gea, 20, and perhaps Everton midfielder Jack Rodwell.
These players do not come cheaply as Liverpool found out when when they had to pay 35 million pounds for 22-year-old striker Andy Carroll in January but once wages are included in the equation, such deals are better value than signing established players who command much higher salaries.
There is also a sensible business reason because a 20-year-old is likely to retain or increase his transfer value five years on, whereas a player bought at his peak at 28 or 29 becomes a less of an asset once into his 30s.
Clubs are also now operating in the shadow of UEFA's financial fair play rules which will only allow them to take part in European competition if their expenditure is covered by generated revenue.
This has increased the pressure to feed players from their own academies into their first team, something that happens all too rarely with the leading teams at the moment.

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