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22:33
rabiul islam
Keith Olbermann returns to television Monday night in his new gig at Current TV. The show will air at a familiar time (8:00 p.m.) and with a familiar name, Countdown with Keith Olbermann.
Where’s the Digital Focus?
One of the more disappointing aspects about the launch of the new Countdown is the lack — at least thus far — of a clear-cut digital strategy. It’s more than a little ironic that Current TV, a network that was originally formed with a focus on online content, is remaking itself to be more of the standard cable network, especially in an age when the established cable networks are trying to be more social.
Olbermann’s former network, MSNBC, has long had as strong digital presence. Not only are clips from its various programs available online (and the network has streaming deals with certain telecoms for mobile TV initiatives) almost instantly, the network has provided video podcasts of its primetime shows — including the former incarnation of Countdown. MSNBC also has a strong presence in the mobile app space.
In contrast, Current has reduced much of its online video presence to clips and promos for certain series. The website for Countdown, while beautiful and well-designed, will bring users exclusive behind-the-scenes video clips and curated clips from the nightly show. In other words, if your cable provider doesn’t carry Current, you won’t be able to watch the full show.
To combat that, Current is actively embarking on a “I Want My MTV”-esque campaign to get users to use social media, email and the phone to petition cable operators to add Current to their lineup.
Here’s a video that Olbermann made addressing cable television provider Cablevision:
It’s a little frustrating that the network is knowledgeable enough to know that Twitter and Facebook are important outlets to get the attention of cable operators, yet aren’t willing to take the next step of offering online access to content.Unlike CNN, Fox News and MSNBC, Current TV isn’t a cable news lineup staple. For that reason, Olbermann is not promising blockbuster traditional ratings. He pointed out that Countdown in the early days on MSNBC was only getting a small fraction of its audience circa 2011.
That’s a fair point and one we will certainly keep in mind when the reports are released. Still, we have to question the reliance on a traditional cable strategy when the industry model as a whole is moving to a more malleable and digital space.
My hope is that Current TV and Olbermann will learn to embrace digital audiences sooner rather than later. Yes, it’s important to target the existing cable market, but the focus should also be on the growing segment of users that consume their content — including news — online.
02:25
rabiul islam
Vietnam is holding live-fire drills in the South 
China Sea amid high tensions with China over disputed waters.
A Vietnamese naval officer said the "routine" drills were being held about 40km (25 miles) off central Quang Nam province, outside the disputed area.
The second stage of the exercise will be held at night; shipping has been warned to stay clear of the area.
Chinese state media denounced the exercises as a military show of force to defy Beijing.
The drills are taking place within days of an escalation in the long-standing maritime border dispute between China and Vietnam.
The South China Sea includes important shipping routes and may contain rich oil and gas deposits.
Vietnam last month accused China of cutting the exploration cables of an oil survey ship. In a similar incident last week it said a Chinese fishing boat had "intentionally rammed" the exploration cables of another of its boats.
China said that its fishing boats were chased away by armed Vietnamese ships in the incident last Thursday.
The fishing net of one of the Chinese boats became tangled with the cables of an Vietnamese oil exploring vessel, which was operating illegally in the area, and was dragged for more than an hour before it was cut free, the Chinese foreign ministry said.
China accused Vietnam of "gravely violating" its sovereignty and warned it to stop "all invasive activities".
'Official sanction'
A Vietnamese naval officer said the "routine annual training" exercises have "nothing to do with the recent incidents involving China".
The first part of the nine-hour drill is being held around the uninhabited island of Hon Ong - well within Vietnamese territorial waters.
A second phase of live firing lasting about six hours will be staged at night, officials said.
China has not commented officially on the naval exercises, but a newspaper controlled by the Chinese Communist Party, the Global Times, said the drills were "a military show of force to defy Beijing".
Demonstrations have been held in Hanoi for the second weekend in a row, calling for China to get out of Vietnam's territorial waters.
Demonstrations are not usually tolerated in Communist Vietnam, but the authorities appear to be allowing protests related to the South China Sea dispute, our correspondent says.
China is engaged in maritime border disputes with several countries.
The Philippines, Malaysia, Brunei and Taiwan also have rival claims in the area. The US has also expressed concern about China's rising naval ambitions.
